Eine schöne Wertschätzung hat das Plant³-geförderte Projekt „APPLE“ erfahren. Der NDR stellte im Nordmagazin vom 16.10.2025 die Arbeiten des Konsortiums an einer erfolgreichen Produktentwicklung aus dem Reststoff Apfeltrester vor. Hier können Sie den Beitrag sehen: https://www.ndr.de/fernsehen/sendungen/nordmagazin/apfeltrester-nachwachsende-rohstoffe-maximal-verwerten,nordmagazin-4072.html

The aim of the project is to analyse the regional innovation system of the bioeconomy in north-eastern Mecklenburg-Western Pomerania. An innovation system includes a number of different actors – such as companies, universities, research institutions, as well as supporting organisations and public administration. In order to understand how innovations in the bioeconomy emerge in our region, the roles of the different actors in the development of the regional bioeconomy and their concrete contributions to the development and implementation of innovations are examined. In addition, the needs of the regional actors and possible barriers to innovation are identified. On this basis, a continuous further development of the innovation strategy of the Plant³ Alliance will take place in order to establish the bioeconomy in the long term as a path to a sustainable and viable regional economy.

Based at the Chair of Economic and Social Geography, the RIIS project is led by the chair holder and alliance spokesperson Prof. Dr. Daniel Schiller . The project manager is Lena Stock.

Facts

Laufzeit: 01.01.2020 – 30.06.2023
Funding code: 03WIR2203

Kontakt:

Lena Stock

University of Greifswald

Institute for Geography and Geology
Chair of Economic and Social Geography

Friedrich-Ludwig-Jahn-Str. 17a
17489 Greifswald
Phone: +49 3834 420-4506
E-Mail: lena.stock@uni-greifswald.de

The aim of the "Treibhaus" start-up project, which was completed on 28.04.2023, was to develop a comprehensive understanding of the complex innovation processes for existing and start-up companies within the bioeconomy and thereby identify target group-specific characteristics and problem areas.

Within corporate innovation management, the value chain of bioeconomic products from primary production to logistics to processing and marketing was examined from the point of view of the individual company and the process of the emergence, adoption and adaptation of product and process innovations was scientifically analyzed. This included, among other things, the development of a "model for the innovation adaptation of bioeconomic ideas" as well as an analysis of how instruments and methods that are currently used in business administration and innovation management to advise and support idea carriers would have to be adapted for advising bioeconomic ideas.

Within the Treibhaus, formats were also tested (e.g. through a virtual round table, an improvisation theatre and a workshop "on site") and discussed with the participants on actor-specific potentials and opportunities in the region of north-eastern Mecklenburg-Western Pomerania. Topics here included:

• Promotion of the "CO2-Exchange" start-up idea_2-Börse“
• Potentials of medicinal plant cultivation in Mecklenburg-Western Pomerania along the value chain
• Renewable raw materials in boatbuilding - opportunities for the region
• Bioeconomy in three acts (explain the topic "playfully" by means of improvisation theatre)

In addition, regional target group analyses were carried out on start-ups (What support needs do idea bearers and start-ups have in our region? How can advisory institutions be meaningfully supported?) and a market analysis of the regional entrepreneurial landscape.

The results make an important contribution to strengthening the innovative capacity of regional start-up ideas and companies and support the transformation process towards a bio-based economy. In order to ensure the continuation of the results in the region as well as the roll-out to other regions after the end of the funding period, a book project was initiated by the start-up project "Greenhouse", which integrates strategies and concepts developed and evaluated within the Plant³ alliance and the analysis of the prerequisite for the formation of an innovation ecosystem from a business perspective. It will be published in 2023 by Springer-Verlag in the book series "SDG - Forschung, Konzepte, Lösungsansätze zur Nachhaltigkeit" (SDG - Research, Concepts, Approaches to Sustainability) under the title " Bioökonomie und regionaler Strukturwandel" (Bioeconomy and Regional Structural Change) and is currently in the proof stage.

The joint project was carried out under the direction of Prof. Dr. Steffen Fleßa (University of Greifswald, Chair of General Business Administration and Health Management) together with the practical partners of the Wirtschaftsfördergesellschaft Vorpommern (Rolf Kammann, until March 2021) and WITENO GmbH (Dr. Wolfgang Blank).

Facts

Duration: 01.03.2020 until 28.04.2023

Funding code: 03WIR2204